Slugged as ‘If we all love food, why are we throwing nearly 50 per cent of it away?’, “Just Eat It: A Food Waste Story” is coming to the Cochrane Movie House Sept. 23 at 7 p.m.
Admission is free, but donations to the Activettes Food Bank will be gratefully received. Limited seating is available.
Filmmaking duo Jen Rustemeyer and Grant Baldwin of Peg Leg Films — a Vancouver-based production company that makes educational, inspirational documentaries — will arrive in person to present their new film to their Cochrane audience. Recently premiered at the Calgary Film Festival, the film challenges viewers to look beyond the organic food movement and to look at the global consequences of the issue of mass food waste.
The film follows the foodie filmmakers quit grocery shopping to venture to survive on foods that would otherwise be thrown away. What they discovered has been described as ‘shocking’.
“The scale of food waste is tragic. We encountered dumpsters of unspoiled food, thousands of dollars of perfectly good organic chocolate, and that’s just scraping the surface, said Rustemeyer, in a press released.
“It doesn’t matter how sustainably something is grown if it doesn’t get eaten.”
The Town of Cochrane Waste & Recycling, Rocky View County and the Cochrane Environmental Action Committee have jointly sponsored the screening.
